The Ultimate Guide to Instagram Sizes

In the digital age, Instagram has become a powerful platform for individuals and businesses alike to connect with their audience, share their stories, and promote their products or services. However, to make the most of your Instagram presence, it’s crucial to understand the various image and video sizes required by the platform. In this comprehensive guide, we’ll delve deep into Instagram sizes, providing you with all the essential information you need to optimize your content and engage your followers effectively.


Instagram is a visual-centric social media platform that thrives on captivating imagery and engaging videos. To make sure your content looks its best and resonates with your audience, it’s essential to know the right Instagram sizes for various types of posts. Whether you’re a seasoned Instagram user or just starting your journey, this guide will equip you with the knowledge you need to excel on the platform.

Instagram Sizes: Getting Started

Before we dive into the specifics of Instagram sizes, let’s start with the basics. Instagram supports various types of content, each with its own recommended size. Here’s a quick overview:

Instagram Sizes for Posts

  • Square Posts: Square posts, the classic Instagram format, should have a size of 1080×1080 pixels.
  • Vertical Posts: For vertical posts, such as portraits, use the size 1080×1350 pixels.
  • Horizontal Posts: If you prefer landscape-style images, aim for 1080×608 pixels.

Instagram Sizes for Stories

  • Instagram Stories: Stories should be 1080×1920 pixels, maintaining a 9:16 aspect ratio.

Instagram Sizes for Profile Picture

  • Profile Picture: Your profile picture should be 110×110 pixels.

Now that you have a basic understanding of the Instagram sizes, let’s explore each type of content in more detail.

Instagram Sizes for Posts

When it comes to your Instagram feed, high-quality images are a must. To ensure your posts look professional and eye-catching, here are the recommended sizes for different types of posts:

Square Posts

Square posts are timeless and work well for various types of content, from product photos to inspirational quotes. The 1080×1080-pixel size guarantees your images will look sharp and vibrant on your followers’ screens.

Vertical Posts

Vertical posts are perfect for sharing portraits or images with a vertical orientation. At 1080×1350 pixels, these posts fit seamlessly into your followers’ feeds and provide an immersive viewing experience.

Horizontal Posts

For landscape-style images or wide-angle shots, opt for horizontal posts with a size of 1080×608 pixels. This size ensures your content maintains its clarity and impact.

Instagram Sizes for Stories

Instagram Stories have become a popular way to share ephemeral content and engage with your audience. To create compelling Stories, use the following size guidelines:

Instagram Stories

Your Instagram Stories should be 1080×1920 pixels, maintaining a 9:16 aspect ratio. This format ensures that your Stories fill the entire screen and look captivating to your viewers.

Instagram Profile Picture Size

Your profile picture is your Instagram identity, so it’s crucial to choose a clear and appealing image. The recommended size for your profile picture is 110×110 pixels. Make sure it represents you or your brand effectively and is instantly recognizable to your followers.

Frequently Asked Questions (FAQs)

What happens if I don’t use the recommended Instagram sizes?

Using the recommended sizes ensures that your content appears at its best quality on the platform. If you don’t adhere to these sizes, your images or videos may be cropped or compressed, resulting in a less appealing appearance.

Can I resize images within the Instagram app?

Yes, you can. Instagram offers basic editing tools that allow you to crop and adjust the size of your images. However, it’s best to start with the recommended dimensions to maintain the highest quality.

Are there any size limitations for Instagram videos?

Yes, there are. Instagram videos have specific size and duration limitations. For feed videos, the maximum length is 60 seconds, and the aspect ratio should be between 1.91:1 and 4:5.

Can I use third-party apps to resize my content for Instagram?

Certainly. Many third-party apps and online tools are available to help you resize and format your content for Instagram. Just ensure that the final output adheres to the recommended sizes.

How can I check if my content meets Instagram’s size guidelines?

Instagram’s editing tools provide a preview of how your content will appear on the platform. You can also use external tools or apps to check the dimensions before posting.

Is it essential to use the recommended sizes for every post?

While it’s not mandatory, using the recommended sizes enhances the visual appeal of your content and ensures it’s displayed optimally. Consistency in size also contributes to a more polished and professional Instagram profile.


In the world of Instagram, visuals reign supreme. To make the most of your Instagram presence, it’s essential to understand and implement the correct Instagram sizes for your posts, stories, and profile picture. By adhering to these guidelines, you’ll not only capture your audience’s attention but also present your brand or personal profile in the best possible light.

Remember, Instagram is all about showcasing your creativity, style, and uniqueness. Use the recommended sizes as a canvas to tell your story and connect with your followers on a deeper level. Now that you’re equipped with this knowledge, go ahead and create stunning content that leaves a lasting impression on your Instagram audience.

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